For Apple, which has a market cap of over $3 trillion, the $10B from Google is the equivalent of sofa cushion money. Apple isn’t going do any favors for Google

For Apple, which has a market cap of over $3 trillion, the $10B from Google is the equivalent of sofa cushion money. Apple isn’t going do any favors for Google for a measly $10B. It’s much more meaningful for Google and Google knows it. For them, it’s a bargain, as it gives its advertisers access to customers who actually spend money.