> 1. All Apple did was giving users a choice (and they should've done that ages ago). If users didn't mind being tracked, or liked the "more relevant adverts" t

> 1. All Apple did was giving users a choice (and they should've done that ages ago). If users didn't mind being tracked, or liked the "more relevant adverts" tracking provides, they would not have opted out. The choice existed for a long time. What Apple did was make that choice front and centre for everyone, as opposed to being buried in a settings menu for privacy-conscious people to hunt down.