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iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things. Android Users spend simila
by onlyrealcuzzo 5y ago
iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things.
Android Users spend similar amounts as iOS users on everything besides apps.
Even in-app purchases for games isn't "many many times more" - it's close to 2x.
- scarface74 5y agoHow is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
- onlyrealcuzzo 5y agoIt's not "many many times" higher... It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/iPhone-Users-Earn-Higher-Income-Engage-More-on-Apps-than-Android-Users#:~:text=14%20Agosto%202014-,iPhone%20Users%20Earn%20Higher%20Income%2C%20Engage%20More%20on%20Apps%20than,an%20annual%20income%20of%20%2461%2C000 https://www.comscore.com/ita/Public-Relations/Infographics/i....
- scarface74 5y agoThat 40% gives you a lot more discretionary spending ability …