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> Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%. Word-of-mouth exists. It's possible Facebook wasn't

> Facebook was only able to attribute about 50% of the sales to the ads, it should have been close to 100%. Word-of-mouth exists. It's possible Facebook wasn't making it up. Did you use a Facebook-specific link in the ads?

samwillis 5y ago
> Word-of-mouth exists True. However in this case we are confident, based on our own internal tracking and metrics, that this is correct.
- geoduck14 5y ago
  >True. However in this case we are confident, based on our own internal tracking and metrics, that this is correct. I'm really curious what you sell now. Can you tell us? If not, can the rest of HN create fun speculations?
  - SllX 5y ago
    > If not, can the rest of HN create fun speculations? Human armpit-scented cat toys.
    - bduerst 5y ago
      Mechanical keyboard keys that are 10" tall for standing desks.
      - Guest42 5y ago
        Subscription beach towel service printed with top 5 memes by volume
        wizzwizz4 5y ago
        Minecraft parody as a service
      - nerdite 5y ago
        Lord of the rings themed oscilloscopes.
  - danudey 5y ago
    Maybe they had a drop-down saying "How did you hear about us?" with just "Facebook Ads" and "Not Facebook Ads", that's my theory.
  - lkasdlkdad 5y ago
    Check his profile, he sells posters.
Ntrails 5y ago
> Did you use a Facebook-specific link in the ads? I do sometimes find it odd that such a thing is insufficient for tracking sources of traffic in and of itself. No doubt there is a complexity that I have missed