Nice summary. I think old school they A/B tested using focus groups and so policy took a long time to get to Policy-Voter-Fit... but now that we have microtarg

Nice summary. I think old school they A/B tested using focus groups and so policy took a long time to get to Policy-Voter-Fit... but now that we have microtargeting, it's compressed these timelines by factors. You see this as politicians can announce something in the morning to then compeletly backflip by lunchtime. ... though I don't see this political hyperism letting up. In fact, I believe it will not only get even faster but will change from a passive targeting of ads to actively manipulating of content to individuals in order to slowly cause an action i.e make a politician or union member think a certain way, get a competitor's employee to perform a certain task etc.