One of the most insightful comments I've ever read here (lost the link to it, sadly) pointed out that search engines don't have to give you the best result to y

One of the most insightful comments I've ever read here (lost the link to it, sadly) pointed out that search engines don't have to give you the best result to your query, they only have provide you with a result that you accept as a valid, good enough result. In fact, it probably benefits them to avoid giving you the best result immediately, because once you found what you're looking for you stop searching, and if you keep searching they get to show you more ads. (this insight generalizes to market places of all kinds, but one domain where I feel this particularly rings true is dating apps)