I've noticed that people really want to feel righteous; particularly about their political choices. This leads to an arms race where each point of view must be

I've noticed that people really want to feel righteous; particularly about their political choices. This leads to an arms race where each point of view must be backed up by a theory of righteousness or morality. This leads to situations where some people cannot even say the phrase "Black Lives Matter", and where "Wokeness" is a crisis. Every crisis must have a counter crisis. I don't think this is particularly new, but I think social media has magnified the personal impact. I don't think that "both sides" thinking is relevant or helpful; I do think that stories of personal experience based on shared principles can help. Among other things, strong partisan divisions are currently a winning way to raise money.