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Users of iPhones are many many times more valuable to advertisers than Android users.
by dodgerdan 5y ago
Users of iPhones are many many times more valuable to advertisers than Android users.
- onlyrealcuzzo 5y agoiPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things. Android Users spend similar amounts as iOS users on everything besides apps. Even in-app purchases for games isn't "many many times more" - it's close to 2x.
- scarface74 5y agoHow is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
- onlyrealcuzzo 5y agoIt's not "many many times" higher... It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/iPhone-Users-Earn-Higher-Income-Engage-More-on-Apps-than-Android-Users#:~:text=14%20Agosto%202014-,iPhone%20Users%20Earn%20Higher%20Income%2C%20Engage%20More%20on%20Apps%20than,an%20annual%20income%20of%20%2461%2C000 https://www.comscore.com/ita/Public-Relations/Infographics/i....
- scarface74 5y agoThat 40% gives you a lot more discretionary spending ability …
- ecdouvhr 5y agoAverage iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.
- HPsquared 5y agoOnly if they see the ads.