4 ms·

I doubt it. Even with universal ad blocking on their platforms, iPhones are the minority worldwide and Macs even more so. Websites would just make sites painfu

I doubt it. Even with universal ad blocking on their platforms, iPhones are the minority worldwide and Macs even more so. Websites would just make sites painful to use for Apple users and force them into exceptionally expensive subscriptions (which most people won’t pay for) or onto cheap devices that allow endless ads.

dodgerdan 5y ago
Users of iPhones are many many times more valuable to advertisers than Android users.
- onlyrealcuzzo 5y ago
  iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things. Android Users spend similar amounts as iOS users on everything besides apps. Even in-app purchases for games isn't "many many times more" - it's close to 2x.
  - scarface74 5y ago
    How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
    - onlyrealcuzzo 5y ago
      It's not "many many times" higher... It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/iPhone-Users-Earn-Higher-Income-Engage-More-on-Apps-than-Android-Users#:~:text=14%20Agosto%202014-,iPhone%20Users%20Earn%20Higher%20Income%2C%20Engage%20More%20on%20Apps%20than,an%20annual%20income%20of%20%2461%2C000 https://www.comscore.com/ita/Public-Relations/Infographics/i....
      - scarface74 5y ago
        That 40% gives you a lot more discretionary spending ability …
- ecdouvhr 5y ago
  Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.
- HPsquared 5y ago
  Only if they see the ads.
smileysteve 5y ago
> make sites painful to use for ... users and force them into exceptionally expensive subscriptions I think you just described AdBlock, YouTube, Netflix, Washington Post, NyTimes, Spotify, and Amazon services, with of paid apps on the side.

dodgerdan 5y ago

Users of iPhones are many many times more valuable to advertisers than Android users.

onlyrealcuzzo 5y ago
iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things. Android Users spend similar amounts as iOS users on everything besides apps. Even in-app purchases for games isn't "many many times more" - it's close to 2x.
- scarface74 5y ago
  How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
  - onlyrealcuzzo 5y ago
    It's not "many many times" higher... It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/iPhone-Users-Earn-Higher-Income-Engage-More-on-Apps-than-Android-Users#:~:text=14%20Agosto%202014-,iPhone%20Users%20Earn%20Higher%20Income%2C%20Engage%20More%20on%20Apps%20than,an%20annual%20income%20of%20%2461%2C000 https://www.comscore.com/ita/Public-Relations/Infographics/i....
    - scarface74 5y ago
      That 40% gives you a lot more discretionary spending ability …
ecdouvhr 5y ago
Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.
HPsquared 5y ago
Only if they see the ads.

smileysteve 5y ago

> make sites painful to use for ... users and force them into exceptionally expensive subscriptions I think you just described AdBlock, YouTube, Netflix, Washington Post, NyTimes, Spotify, and Amazon services, with of paid apps on the side.