> There is prior to this little to no incentive for companies to do this There are huge incentives to do this in California and EU. They have the legislation t

> There is prior to this little to no incentive for companies to do this There are huge incentives to do this in California and EU. They have the legislation that says that if one can subscribe to a service with one click of a button then one must be able to unsubscribe with one click of a button.