I saw reddit as a digg.com competitor when they launched. Much, much smaller, less hyped, but guess who found an exit first? Small competitors to large, VC-fund

I saw reddit as a digg.com competitor when they launched. Much, much smaller, less hyped, but guess who found an exit first? Small competitors to large, VC-funded products often do well, perhaps partially helped by the hype surrounding the leader. Jaiku would be another example.