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Easy. You don't need ten different types of butter, yogurt, tea, etc. You can grab the single TJ branded item and have a reliable indicator it's reasonably heal
by reducesuffering 5y ago
Easy. You don't need ten different types of butter, yogurt, tea, etc. You can grab the single TJ branded item and have a reliable indicator it's reasonably healthy, tasty, and a good value with minimal margin.
- flyinghamster 5y agoIt flips the script - make the store brands the central offering, with big names as a sideline. Another thing I've seen is that a product might appear only once in a while, but is never discontinued - it's in rotation with other products. I've seen this a lot with frozen goods. That gives them a way to offer variety without having zillions of SKUs in stock at any given time.