The thing is that when the product/service is a mass market thing, most users are confused by choice that goes too deep. Most folks are happy with some amount

The thing is that when the product/service is a mass market thing, most users are confused by choice that goes too deep. Most folks are happy with some amount of choice, that focuses on functionality, rather than looks. When my brother watches NF, he doesn't bother about colors or where comes what. He idly browses through the list (if he has no pre-idea what to watch) and chooses it. The interface is not efficient for me, I'd rather it have complex search and filters readily available for use, but it is efficient for him because he doesn't have to use complex search to find shows. He is happy with what is recommended or just browse.