Funny, someone took a point. Must be a new Googler still going through their employee manual:) From Eric Schmidt: " And the notion of strong identity was neve

Funny, someone took a point. Must be a new Googler still going through their employee manual:) From Eric Schmidt: " And the notion of strong identity was never invented in the Internet. Many people worked on it - I worked on it as a scientist 20 years ago, and it’s a hard problem. So if we knew that it was a real person, then we could sort of hold them accountable, we could check them, we could give them things, we could you know bill them, you know we could have credit cards and so forth and so on, there are all sorts of reasons.... So the solution of course that we’ve come up with is called Google+, which is in essentially early beta, and it looks like it’s doing very well so far. It essentially provides an identity service with a link structure around your friends, similar to what I just described...."