A used car is a used car. Caveat emptor beyond that. Apple support line must be a support line for Apple. Using someone's likeness means they have approved to

A used car is a used car. Caveat emptor beyond that. Apple support line must be a support line for Apple. Using someone's likeness means they have approved to have their likeness used. Even if these things are already illegal, and even if the publishers are nominally responsible for not allowing illegal advertisements, at least there will be a precedent of these kinds of scams actually getting prosecuted. There needs to be an actual injunction against further fraud, meaning every instance is a liability, rather than what is most likely going to be a slap on the wrist. One can dream, I guess.