I wonder where they are going with this? I don't think they are stupid, so I'd expect there is more to it than "let's just charge more". I cancelled prime a fe

I wonder where they are going with this? I don't think they are stupid, so I'd expect there is more to it than "let's just charge more". I cancelled prime a few years ago because I got nothing out of it. Half of what I was buying was either "not eligible for prime" or an add-on item that i have to buy x$ worth of stuff to get shipped free, which I can do without prime. That and I buy less stuff from amazon because it's all review-gaming cheap crap now anyway and sketchy third party sellers that amazon barely lets you know are selling to you instead of them. So they have an increasingly bad product they are raising the price on. Like I say, they must have some angle