The attitude isn't cultivated by Hollywood. It's the media and business. And that attitude is that successful, worthwhile ideas, and the persons generating them

The attitude isn't cultivated by Hollywood. It's the media and business. And that attitude is that successful, worthwhile ideas, and the persons generating them, are the ones who are successful at climbing the grant career ladder under current funding regimes. Not saying that what you're referring to isn't also a problem, but the immediate problem with reference to the paper is the meritocracy-funding-complex that underlies modern biomedical academics (and by extension, other areas of academics that are held up to it as a profit source by universities).