People were ordering from livestock suppliers in preparations designed to treat horse conditions, to the extent stockists started running out and started demand

People were ordering from livestock suppliers in preparations designed to treat horse conditions, to the extent stockists started running out and started demanding people provide evidence they actually owned a horse to buy it. I mean, dog food is just meat from the same animals humans eat, but it's still a news story if people decide they'd rather eat Pedigree Chum than take nutrition advice from doctors.