Regarding this suggested letter, the author is spot on with how this should have been handled. There's really little reason for taking the DVD portion of the co

Regarding this suggested letter, the author is spot on with how this should have been handled. There's really little reason for taking the DVD portion of the company and rebranding it under a totally different (and poorly selected) name. I don't understand why Reed and the rest of the team at Netflix are throwing away such an incredible business. Like any business that offers both old and new options, they should have merely announced a plan (much like what was suggested in this letter) to slowly phase out DVDs and educate their customers on the benefits of streaming (as well as developed a plan for making more DVD-only content available via the streaming service). This just feels like that scene in the Beach where the guy gets his leg bit off by a shark and is taken out into the woods to die slowly. Despite this mistake, I still love Netflix (it's my primary source of television save for torrents). I hope they can recover from this and really turn around the brand. If not, I'll be really sad if I have to subscribe to cable again.