I still think the separation of the DVD and streaming businesses was to "firewall" the cash flow of the DVD business, so that content providers couldn't use tha

I still think the separation of the DVD and streaming businesses was to "firewall" the cash flow of the DVD business, so that content providers couldn't use that against the streaming business in negotiations. This would severely limit the amount of money that a content provider could charge Netflix streaming. But it's fairly obvious that this plan was too qwikly put in place, without proper due diligence. They didn't even bother to get the rights for @Qwikster on Twitter BEFORE announcing this, which was a huge PR blunder. 2 weeks ago, they could have bought the name for $1000 from this pot-smoking kid, but now I think it's worth at least 6 digits to them, just to end the embarrassment.