I think social media has shifted from wanting to keep up with friends and family to serving as a distraction from the general malaise most seem to feel. TikTok

I think social media has shifted from wanting to keep up with friends and family to serving as a distraction from the general malaise most seem to feel. TikTok and Instagram are bright and shiny and distract people via images of attractive hopeful people. Facebook is just seeing that everyone else is doing as badly as they are or perhaps worse, better. I think it ties in with the boom in crypto, everyone is looking for a moonshot to escape. I think the country is going through something very unique, like a social despair and that companies need to adapt. I could be projecting.