6 ms·
A ROAS of 6-10 is apparently the average from what I have read, although I don't quite believe this. Even if its actually closer to a ROAS of 2-3 (which is not
by samwillis 5y ago
A ROAS of 6-10 is apparently the average from what I have read, although I don't quite believe this.
Even if its actually closer to a ROAS of 2-3 (which is not unreasonable, 30-50% of sale price paying for advertising), that would still be $20B-$30B in reduced sales.