I'm not asking for the status quo to continue and didn't intend my comment to imply that. I purposely started my original comment suggesting I was ignoring the

I'm not asking for the status quo to continue and didn't intend my comment to imply that. I purposely started my original comment suggesting I was ignoring the ethics in order to concentrating on the wider economic impact of changes such as that implemented by Apple. The other comment threads on this post are doing a good job of debating the ethics, I'm just trying to ensure people have in mind the wider impact when they debate these changes. Personally I think the privacy invasive advertising is long overdue heavy regulation and I look forward to it both as a person and particularly as a parent. I fully support Apples change and hope the rest of the industry follow. We have always tried to minimise our usage of privacy invasive advertising (we actually barely use Facebook narrow targeting tools and have avoided targeted remarking as I personally hate being chased around the internet by ads for something I have looked at), and will continue to do so.