I bet average ROAS is much closer to 1. So many companies have upside down unit economics and the ads never pay off. Even if you have good economics you would n

I bet average ROAS is much closer to 1. So many companies have upside down unit economics and the ads never pay off. Even if you have good economics you would not want to see 10x ROAS as it means you’d be massively underspending in a profitable channel. So I’m sure the shift is real, but probably lower than your estimate. I also assume Facebook will quickly figure a workaround through alternate IDs or fingerprinting in other ways.