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They must be making a return on their investment, otherwise why would they do it? Maybe not 6-10x but it must be greater than 1x
by aembleton 5y ago
They must be making a return on their investment, otherwise why would they do it? Maybe not 6-10x but it must be greater than 1x
- falcolas 5y ago> They must be making a return on their investment, otherwise why would they do it? Because of Facebook's advertising that says they should. Or independent contractors who will helpfully create an ad campaign that will "earn 6x their investment". There's plenty of stories out there of folks who actually put in the effort to measure the income generated by FB and Google ads, and they aren't flattering.
- Sander_Marechal 5y agoBecause everyone else is doing it and they feel like they need to do it. Also, statistics manipulation by said ad agencies. They do anything for conversion "attribution" metrics. Saw an ad 6 months ago and now you buy the product? That's tracked as a conversion by the ad company, telling the business how great their ads are doing. I'm convinced that a vast amount of sales attributed to online ads are sales that would have been made anyway.