It's all about brand power. With the podcasts app, Apple has the brand power not the podcasts, so Apple is who users associate the experience with. If you boug

It's all about brand power. With the podcasts app, Apple has the brand power not the podcasts, so Apple is who users associate the experience with. If you bought a Dyson vacuum at Target and it was rubbish, you wouldn't later go to a Walmart to buy a Dyson for your mum because you trust Walmart more than Target (ok, contrived example). However if you go to a store and buy generic products that turn out to be shoddy, you're likely to hold it against the store.