Many companies will take it on in earnest, thinking they "should" do it, not realizing that it provides their core business with no value add. They'll search fo

Many companies will take it on in earnest, thinking they "should" do it, not realizing that it provides their core business with no value add. They'll search for "web3 developers" and hire them, get them to "web3" enable their product, and be dumfounded by the way that it's exactly the same as before. If your product is based on the value provided by blockchains then that is one thing, but Web3 simply can't be like Web2.0 because so few use cases actually benefit from it.