This letter isn't in line with Netflix's strategy. They want the Netflix brand to be completely unassociated with by-mail DVDs. Sure Qwikster is a stupid name,

This letter isn't in line with Netflix's strategy. They want the Netflix brand to be completely unassociated with by-mail DVDs. Sure Qwikster is a stupid name, but in a years time we will think of it as it's own entity/brand. Netflix classic would not accomplish this.