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On the other hand, consumers haven’t stopped spending. So that 60-100B that consumers might have spent on Facebook advertised businesses will probably end up el
by mox1 5y ago
On the other hand, consumers haven’t stopped spending. So that 60-100B that consumers might have spent on Facebook advertised businesses will probably end up elsewhere, like their local economy (or Amazon…probably Amazon)
So I would argue it’s just a shift. Similar to what has happened with the pandemic and restaurants. Consumer restaurant spend didn’t disappear, it got reallocated to electronics, vehicles, etc.