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It's not clear to me that privacy-preserving ads do actually perform worse than intrusive ads. Maybe advertisers spend less for similar impact.
by luplex 5y ago
It's not clear to me that privacy-preserving ads do actually perform worse than intrusive ads. Maybe advertisers spend less for similar impact.
- afiori 5y agoThe most reasonable position is that for some purposes intrusive ads perform worse and for others significantly better. In a sense ads can measure a few axes of a buyer, if your critical axes correlate well with that noisy signal then it will perform well.