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> I don't think it matters if teenagers are ignoring the platforms as long as they age into them During my elementary school days, we had a small course to tea
by rprospero 5y ago
> I don't think it matters if teenagers are ignoring the platforms as long as they age into them
During my elementary school days, we had a small course to teach us about economics and corporate values. The examine two old companies: Nintendo and Reader's Digest. Both companies predated our grandparents and they asked if they would both outlive us as students. The "correct" answer for the assignment was that Reader's Digest would continue on into the 22nd century while Nintendo would be out of business before the 21st. The reasoning was that Nintendo markets to children, who are both broke and fickle, while Reader's Digest markets to mature professionals, who are loyal and wealthy. No one would continue to play video games after the age of twelve and everyone with a college degree who hit thirty would subscribe to Reader's Digest
For those who are unaware, Reader's Digest declared bankruptcy in 2013 and was solve off for £1. Nintendo is currently worth $55 billion.
I always remember that lesson when people talk about how children will age out of enjoying the things that they currently enjoy and age into caring about the things that their parents care about.