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> [Apple] build a cross-app ad profile Citation? I'm not saying your wrong, but I haven't heard anyone make this claim before. > rather than what Apple requir
by simondotau 5y ago
> [Apple] build a cross-app ad profile
Citation? I'm not saying your wrong, but I haven't heard anyone make this claim before.
> rather than what Apple requires from 3p apps
For the sake of argument, even if we assume your prior claim is correct, this is still incorrect. Apple does not require third party apps to notify users or provide an opt-out mechanism from tracking user activity across the apps of a singular developer.
- jsnell 5y agoI already linked to Apple's own privacy policy on ads where they describe exactly this. If that's not a sufficient source, there's nothing better I could do. To quote: > We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. > We may use information such as the following to assign you to segments: > ... The music, movies, books, TV shows, and apps you download ... > ... The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from ... > ... Your name, address, age, gender, ... > ... your App Store searches and browsing activity ... > ... information stored on your device, such as the apps you frequently open ... There is absolutely no suggestion there that these segments would be per-app. In fact, they cannot be per-app given some of the data they say they're using is only collected from places with no ads. That is not an exhaustive list by the way, but just representative examples provided by Apple. The only data they explicitly promise not to use for ads targeting is: > No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform