In order for them to survive, they have to split their customers. It sucks, big time. They don't want to do it, but those who own the content are holding a gun

In order for them to survive, they have to split their customers. It sucks, big time. They don't want to do it, but those who own the content are holding a gun to their head. So they have to chop their customers into two so that 7.99 is palatable to both their customers and their bottom line. And they are playing nice so that gun doesn't get bigger and blow a larger hole in their wallet.