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The number 1 reason FB has missed is the IDFA change from Apple. It has completely crippled their ad business and their effectiveness and the majority of spend
by kinnth 5y ago
The number 1 reason FB has missed is the IDFA change from Apple. It has completely crippled their ad business and their effectiveness and the majority of spend I know has gone to Google.
When FB was clearly 1st or 2nd in all GEO's around the world, they now are not even in the top 3 in many GEOs.
- tonyedgecombe 5y agoWhy would that affect the number of users?