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Can someone explain why the ad business isn't happy with SKAdNetwork, an anonymized replacement for IDFA tracking? I'm just trying to understand, when marketin
by mojuba 5y ago
Can someone explain why the ad business isn't happy with SKAdNetwork, an anonymized replacement for IDFA tracking?
I'm just trying to understand, when marketing people come to me (as a mobile dev) and say "we need to enable ATT popup, we need the IDFA badly" what to tell them in response. The ATT popup is spooky to many users, I just can't quite understand whether e.g. my app really needs it or is it the advertisers trying to trick publishers to enable IDFA even though the latter don't benefit from it?
- znpy 5y agoBecause it's anonymized. The whole advertising industry rely much more and make so much more money off personal data than they admit.
- mojuba 5y agoSo my hypothesis that my app doesn't need the IDFA is correct, and when e.g. Facebook SDK docs push hard for enabling the IDFA, I should just ignore it? Or would it backfire on me somehow?