To me, it goes beyond selection. Netflix is great because it's embedded, deep. I don't care if anyone else spins up the best, cheapest, most wonderful streaming

To me, it goes beyond selection. Netflix is great because it's embedded, deep. I don't care if anyone else spins up the best, cheapest, most wonderful streaming solution ever. Because Netflix is already on my Xbox. Or my Wii. Or my iPhone. Or my PS3. Or my Roku. Or my TV. They're in deep, and no one else has the coverage they do. I can't watch Amazon's streaming product on my Xbox. I can't watch any of a dozen different channel specific streaming options on anything but a web browser. I can't wait for a viable competitor with equivalent selection AND device coverage emerges.