Showing ads in videos isn't exactly new. I think Youtube Premium is too expensive, particularly if you don't have any use for their subpar music feature. Howeve

Showing ads in videos isn't exactly new. I think Youtube Premium is too expensive, particularly if you don't have any use for their subpar music feature. However the concept of paying for an ad-free experience doesn't seem alien to me. A more affordable plan that just removes the ads would be welcome (and I hear it's planned).