At least I have the feeling that newcomers like TikTok don’t have this "embrace the web" thing that Facebook had during a decade with embedded tracking scripts

At least I have the feeling that newcomers like TikTok don’t have this "embrace the web" thing that Facebook had during a decade with embedded tracking scripts everywhere on any website. I feel like TikTok is more closed and that I don’t have a shadow profile on it like Facebook did. But it’s also because the web (especially the browsers and mobile OS) learnt its lessons. OTOH, it also means that newcomers will have to make even more efforts to to "compete" with the historical open web which can create even more situations of information disappearing from the open web.