I feel like they might have had better luck starting a new Reels app, just like messenger is available as a standalone app. They're cramming too much functional

I feel like they might have had better luck starting a new Reels app, just like messenger is available as a standalone app. They're cramming too much functionality into a single app/webpage and trying to force people to use things they're not interested in. Why not just make a tiktok clone and keep it separate?