There are plenty of parallels with what happened with Snapchat Stories, but I do wonder if it's the "same thing". Stories are best when created by people you k

There are plenty of parallels with what happened with Snapchat Stories, but I do wonder if it's the "same thing". Stories are best when created by people you know, and they're easy to create too. They're the type of content that would build off of Instagram's social strengths. The type of content people consume on TikTok, as far as I understand, is largely made by creators though. This is similar to YouTube; they now even get financial compensation directly for it too [1] (although apparently this compensation is not as good as YouTube's). This could be a Snapchat vs Instagram Stories situation, or it could be a YouTube vs Facebook Watch / IGTV situation. Facebook has historically been notoriously bad at creating a high-quality video platform, so if that's what it takes to beat TikTok I honestly wouldn't expect Instagram Reels to overtake TikTok anytime soon, especially considering a lot of what I've seen there are random accounts reposting TikTok content (which feels a bit like the type of content Watch became infamous for). [1]: https://newsroom.tiktok.com/en-gb/tiktok-creator-fund-your-questions-answered https://newsroom.tiktok.com/en-gb/tiktok-creator-fund-your-q...