Perhaps users early in their journey with your product want it to “just work”, because they don’t want to fiddle with loads of settings they don’t understand on

Perhaps users early in their journey with your product want it to “just work”, because they don’t want to fiddle with loads of settings they don’t understand only to find your product is rubbish. As they become more proficient with your product, if they can’t tweak behaviour in certain ways, they might consider changing to a different product. And that’s where settings become useful.