This does not track with anyone I have met in real life. People have no problem with settings as long as the settings are reasonably easy to understand and act

This does not track with anyone I have met in real life. People have no problem with settings as long as the settings are reasonably easy to understand and actually help solve the problems they have. In fact, Apple setup a store that did nothing but sold settings…the iPhone ringtone setting. Other countries have had mobile companies selling more settings. Wallpapers, hello tunes (messages that play when you call someone instead of a ringtone), etc. Settings are not inherently bad. Unnecessary settings and bad defaults are bad.