You're begging the question; you are assuming all transactions will happen on chain. That's not reasonable. Most transactions will happen with normal currency,

You're begging the question; you are assuming all transactions will happen on chain. That's not reasonable. Most transactions will happen with normal currency, using normal means. This company then needs to track all of that and do the distribution on chain. And if they only allow people to compensate artists through cryptocurrency, then it's not viable for artists.