If the budgets stay the same then some content might go where the ad money is. For example, the internet strangled the free metro newspaper business because ha

If the budgets stay the same then some content might go where the ad money is. For example, the internet strangled the free metro newspaper business because having an ad-supported print media in the 2000's was difficult. If internet ads became dumber, then print ads don't look so dumb. And some money might flow back into things like this: https://en.wikipedia.org/wiki/Metro_(Swedish_newspaper) https://en.wikipedia.org/wiki/Metro_(Swedish_newspaper) So if anything, the ad-supported content might shift to other places such as print.