The process of explaining something is very valuable. As a science fiction writer, when I tell someone a summary of a story I wrote, I can read in their express

The process of explaining something is very valuable. As a science fiction writer, when I tell someone a summary of a story I wrote, I can read in their expression or verbal "uh huhs" what's drawing them in and what's distraction from the heart of the matter. As a business owner, the same process applies. I describe to them what I'm doing, and I can see the evaluation process at work in their face as to whether they get the value I'm trying to create or not. (Or put another way, if the value I'm explaining is actually valuable or not.) In both cases, I may do nothing and let it fall the way the cards may and then hear their feedback, OR I may make adjustments in real-time as I read the listeners body language and use that as cues to feedback into my value proposition (visit my biz, read my story). Comedians are masters at finding the heart of a dialog and adjusting (like jazz musicians) what they say to maximize the effect.