7 ms·
Advertisers need content to advertise on. The GDPR basically forces content providers to get rid of tracking. That will require Google to provide an ad platform
by phicoh 5y ago
Advertisers need content to advertise on. The GDPR basically forces content providers to get rid of tracking. That will require Google to provide an ad platform without tracking. And then the fun is over for the advertisers.
Of course with underfunded government privacy enforcement bodies, that process takes a long time. And then there is Ireland.
- jdrc 5y agoNo, advertisers want attention. And they are lazy, they are not going to look for content that fits their product. Google tells them "i have X users interested in your product" and that's what they buy. What's going to happen is they will move all their ad inventory into google search advertising.
- phicoh 5y agoGoogle will still tell them 'I have X users interested in your product'. It is just that Google will compute that from the contents of the wedsite instead of from tracking users. It would be amazing if there would be no ads outside google search. But that will not happen. That is a void that will be filled very quickly.
- jdrc 5y ago> no ads outside google search There will be no content then, so the inside of google will be equally empty
- deleted 5y ago[deleted]