4 ms·
I don't think it's much of a deterrent, because there's no clawback of the ill gotten gains from the use of that data. That's something done routinely in, say,
by ovi256 5y ago
I don't think it's much of a deterrent, because there's no clawback of the ill gotten gains from the use of that data. That's something done routinely in, say, fraud cases.
- ricw 5y agoPrecisely. Until all the profits + substantial deterrent fines occur, nothing will change. This will have been worth it to the violators. In effect this just encourages them to keep this practise going. This has to be treated like fraud. Why isn’t anyone going to prison for this? Happens regularly with fraud.
- ATsch 5y agoThey did get a 250,000 eur fine, however that is based just on IAB membership fees. This ruling should make it a lot harder for advertisers to hide behind the IAB though. One would hope that opens members up to more substantial fines in the future.