> Very true, however it's not clear how a truism about something else relates to the topic? Was this supposed to be persuasive about collecting digital data? I

> Very true, however it's not clear how a truism about something else relates to the topic? Was this supposed to be persuasive about collecting digital data? If a business model depends on spying on users, it's not sustainable, and moreover, it's illegal in the EU. People are not giving their data away freely if they have a) no way of understanding the consequences of clicking a single button, b) get tricked into consenting using dark patterns, and c) their refusal to consent isn't even obeyed (TCF loads tracking scripts before users can consent). In general, one of the requirements of the GDPR is that all information on usage of provided data has to be written in simple, comprehensible terms. Please tell me how you knew the implications of giving consent on a IAB site, namely your data being shared and sold across thousands of companies. If even techies fail to understand that, how can anyone expect that of ordinary people, our parents, kids? It should be clear that with a law like the GDPR in effect, the IAB is acting unlawfully.