I'll bet these negotiations are very interesting. A few years ago I doubt the big finance companies would have embraced this with Google, but with Apple mostly

I'll bet these negotiations are very interesting. A few years ago I doubt the big finance companies would have embraced this with Google, but with Apple mostly likely going to announce something similar with iPhone5, Google is probably having better success. "Without us, you will be dealing with Apple as the dominant player. Who's terms do you think are going to be better."