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Also, in loading ads from these vendors, many often included external JS to whatever flavor-of-the-month adtech vendors or trackers they were using. These were
by donohoe 5y ago
Also, in loading ads from these vendors, many often included external JS to whatever flavor-of-the-month adtech vendors or trackers they were using.
These were often not even listed in the framework. There was little-to-no compliance/auditing that I am aware. It was business as usual for many ad networks.
- Macha 5y agoA former employer in the adtech space did audit that the ads were only including vendors from the list, but I don't know how many of our competitors did the same.
- iamacyborg 5y agoHow were you auditing where the data went for advertisers that lost the auction though?
- Macha 5y agoWe were on the advertiser side of the equation - we just wouldn't bid on european IPs with ads that hadn't yet been audited or failed the audit.
- iamacyborg 5y agoAh okay, that makes more sense that way.
- donohoe 5y agoAm glad to hear some folks were doing that properly.